Marketing online » Blog Archive » What is the difference between marketing and market research?

What is the difference between marketing and market research?Filed Under: Other - Advertising & Marketing

Could give a definition of both then explain the differences please.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

prtssguy Says:
September 16th, 2009 at 1:18 am
marketing > actually putting out your ides to the public
market research > finding out what the public wants
Richard Says:
September 17th, 2009 at 10:49 pm
market research is taking surveys, questionnaires, trial of different but similar products or even brand names. In other words it is a fact finding exercise and process.It culminates in a research report with your findings

marketing is finding the best way to present your product to the market through advertising and presentation medias and sales representations that culminates in a sale of your product.

Good question, made me think.

Thanks
Renda M Says:
September 21st, 2009 at 4:00 am
I’m sure you’ve heard of top-down vs. bottom-up approaches.

Market research is bottom-up. First they figure out what people need, and then they come up with ideas for creating solutions to those problems.

Marketing tends to be more top-down because they come up with an idea first and then rely on marketing techniques to convince people to buy it. Consider all these Billy Mayes infomercials, that’s an example of marketting. A lot of times the product is a bad idea, doesn’t work, and doesn’t solve your problems, but the company makes up for this with heavy marketing.