can you please describe the process of developing an effective marketing communication program with examples?Filed Under: Other - Advertising & Marketing
Tags: Communication Program, Effective Communication, Effective Marketing Communication, Marketing Program, Undergraduate
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- 12 Nov 2009 9:09 PM
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November 14th, 2009 at 12:27 am
Define the customers
Define your unique selling proposition
Create press releases
Ask for referrals and testimonials from satisfied customers
Advertise
Offer incentives
Make contact with prospects by phone, direct mail, in person