What is you overall attitude toward marketing research?Filed Under: Small Business
Do you think that it is a beneficial activity from a consumers perspective? Or do you think it merely gives marketers new insights on how to convince customers to by something they really don’t want or need?
Tags: Attitude, Marketers, Marketing Research, New Insights, Perspective
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- 22 Feb 2010 5:31 AM
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February 25th, 2010 at 9:02 am
I think it’s beneficial to the consumer, to a degree. It’s like anything-engineering is beneficial to the consumer until it produces huge gas-guzzling SUV’s that people “need”. The objective is to make a product that is exactly what the consumers want, and then advertise or market it to exactly who would want it. Consumers are convinced that they need something only if they allow themselves to be convinced. Of course, marketers are going to take advantage of people who are easily persuaded, but ultimately it’s the individual who is responsible for their own actions. Stop blaming the marketers!
February 26th, 2010 at 9:03 pm
It is one of the first steps in developing a marketing plan. It keeps you from developing a product that no one wants or the market is too small.