Marketing onlineOnline marketing advices

Everyone knows most coffee shops have free wifi… mcdonalds is trying to put every coffee shop out of business replaced by ‘mcafe’; mcdonald’s “espreso” coffees, etc.

They recently made a move installing wifi at mcdonalds.

Sounds very convienenet, and in truth this would be a great step for “Combating” the poor local coffee shops in rural communities, small towns, etc.

But the very strang move was making this wifi connection not only available for PURCHASE (which ISN’T advertised) they made it a hell of a pain to use.

Behind a terribly slow proxy, and difficult to connnect, login, and surf, not to mention there are no power outlets available for people to use at mcdonalds.

I had to drive my grandmother for a 6 hour surgery about 100 miles away from home. Not knowing what the hell to do for 6 hours i of course brought my guitar and laptop and figured it would be a great oppurtunity to busk and spend some time surfing the web or playing online games at a mcdonalds….

well… with only about an hour remaining on 50% battery… doesn’t look like that’s going to happen…

If any major suit from mcdonalds happens to read this, if they do some kind of customer satisfaction research… WHAT THE EFF??? I had a difficult enough time cyphering through secured connections to find out your wifi name is “wayport” (the company that they use to CHARGE people for internet usage) now my battery is dying, and the internet is SLOW AS HELL because of your dammed proxy!
Do yourselves a favour and make everything easier and more affordable for EVERYONE…

get a simple dsl or cable connection, hook up a linksys and name your wireless “Mcdonalds”

FFS!
If you log into your AT&T account (if you pay for AT&T internet) and a few other service providers you can get it through them

At mcdonalds…

Other then a few others, you have to buy a “prepaid card” or pay with a credit card.

I logged in using a friends AT&T account.

and it is slow as dial up because their security and proxies
For those of you who couldn’t figure it out my question is: Mcdonald’s wifi – Why the terrible marketing move?

or you could say
“Why would mcdonalds charge for what most competitors offer as complimentary”