what is the difference between integrated communication and integrated marketing communication?Filed Under: Other - Advertising & Marketing
Are these two not one in the same? IC is a use of all the marketing mix elemnts to ensure effective communication of the brand so what is IMC then? Please provide me with the differences between the two???
Tags: Communication Marketing, Effective Communication, Integrated Communication, Integrated Marketing Communication, Marketing Mix
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- 21 Jan 2010 7:57 PM
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